Gosh is finding it difficult to find out the actual price of goods. And I am not even talking about the insanity around tariffs, taxes and international trade wars-I mean that companies will lie directly about their real prices to make “discounts”. This is what HP allegedly did, and it is paying $ 4 million well to the affected customers.
It is the end of a class-action case that began four years ago, when two American plaintiffs complained that HP displayed “strike-through prices” at his store that was really not real, thus it was given a discount that it seemed that he was receiving. According to the report on ARS Technica, the plaintiff alleged that HP had lied about how much quantity was available, “left only one at this price”.
I allegedly say, because it is a civil suit, not a criminal case of false advertising, and HP has not accepted any wrongdoing or liability as a settlement status. This is originally $ 4 million “leave me alone” check. Although the plaintiff accused HP of violating the misleading pricing laws of the US FTC, it does not seem that any real law enforcement is involved. And it is not that these practices are isolated. “FOMO” and time pressure sales strategy is universal universal, new variations of sales techniques that I remember the infomerial days and before that.
I have a personal bugabier called Lenovo, which is the largest seller of laptops on the planet by volume. Whenever it announces a new thechpad model, I do not really know how much its cost is, despite covering its products for more than a decade. This is because “the manufacturer’s suggested retail price” often has a zero relationship for the price that actually appears on Lenovo’s own shop and third -party vendors. It is crazy. So you should look very closely on any deal that claims that Lenovo laptop is $ 1000+ off.
But back to HP. If you buy a laptop, desktop, mouse or keyboard from HP’s US online store, you are eligible to join the class-action settlement, and it was marked as a “sales” for more than 75 percent of the time between June 5, 2021 and October 28, 2024. Number. If you have a purchase qualification then you can get $ 10-100 back.
For reference, HP posted $ 56.3 billion in revenue in 2024.
