The other shoe fell only for Max Password Sharors, with streaming service on Tuesday announced that it is doing well on its promise of additional charge for those who want to share access to their accounts.
Now, starting, you can buy an “additional member ad-on”, which lets you invite family or friends outside your house to make your own sub-food under your primary maximum membership.
Each “additional member” ad-on slot will cost $ 7.99 per month, the same amount that Netflix charge to its own members to share their accounts. The price for additional members will be the same, whether you subscribe to the Max Tier.
At the same time, Max is launching a device that allows pre -password sharers to transfer their profile details to an “additional member” account – again, a feature is similar to that Netflix had earlier rolled out.
Max has long indicated its password-sharing Crackdown intentions, including their plan to sell all-rejection to customers.
Last December, Max announced that he would start serving “initial, gentle messages” for suspected password sharpers, while a potential account would also improve his ability to detect freelorders.
Password sharing has been a prickly issue for big streamers. Initially, major streamers such as Netflix saw another way, expecting the additional eyeballs will eventually give birth to more paying customers.
But after the epidemic became a hit, Wall Street demanded profits instead of only large subscribers, and streaming services became serious about breaking on password sharing.
Netflix implemented its $ 7.99/month fee for sub-Khwalaias at the end of 2023. Disney+ followed the suit last year, Disney+ Basic (along with Tier) users charged $ 6.99 per month to share their accounts, while Disney+ Premium users would have to pay $ 9.99 per month for each additional member.
Password Crackdowns appear to work, with Netflix reported 13 percent revenue increase in the first quarter of 2025, a “major income beat” for the company.
