Paytm has launched a new campaign, Golden Rush, to promote digital gold savings during Akshaya Tritiya. The initiative offers users the opportunity to invest in 24K, 99.99% pure gold and participate in a reward program.
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Users who invest ₹500 or more in Paytm Gold can earn reward points. Paytm credits 5% of the transaction value as points on each eligible purchase. These points determine positions on a leaderboard. Top users on the leaderboard will win from a total prize pool of 100 grams of gold.
Paytm sources its gold from MMTC-PAMP, an LBMA-accredited refinery. The gold is stored in insured, secure vaults. The platform also allows users to set up a Daily Gold SIP, starting at ₹9, to invest regularly and build savings over time.
How to invest in Paytm Gold:
- Open the Paytm app and search for “Paytm Gold” or “Daily Gold SIP”.
- Tap “Buy More” and enter the desired investment amount (minimum ₹9).
- Review the live gold price, including GST.
- Choose a one-time investment or SIP (daily, weekly, or monthly).
- Select a payment method — UPI, net banking, or debit card. Upon payment, the gold is stored in secure vaults, and a confirmation is sent via SMS and email.
The campaign aims to provide a digital and flexible way to invest in gold, aligning with the traditional buying sentiment around Akshaya Tritiya.
First Published: Apr 23, 2025 2:44 PM IST
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