The collaboration aims to improve financial protection and inclusion by making a wide range of insurance solutions more accessible to Equitas customers.
Through this partnership, Equitas customers will have direct access to ABSLI’s comprehensive portfolio, which includes protection plans, savings plans, retirement solutions, endowments, and Unit Linked Insurance Plans (ULIPs).
New offerings such as the Salaried Term Plan, Nishchit Aayush Plan, and Assured Savings Plan will also be available to the bank’s customers.
Kamlesh Rao, MD & CEO of ABSLI, highlighted that the partnership would help extend insurance expertise to more customers, aligning with the industry’s agenda of “Insurance for All by 2047.”
Murali Vaidyanathan, Senior President and Country Head of Equitas Small Finance Bank, said the partnership would enhance the bank’s product offerings by integrating insurance plans through an open market architecture model.
As of March 31, 2025, ABSLI reported assets under management (AUM) of ₹99,496 crore and a gross premium income of ₹20,639 crore, with a 10% year-on-year growth in individual business first-year premiums.
The company operates through 430 branches and partners with 12 bancassurance firms, supported by over 65,500 direct selling agents and more than 20 lakh active customers nationwide.
(Edited by : Anshul)
First Published: May 23, 2025 11:43 AM IST
