Akshaya Tritiya, derived from the Sanskrit word “Akshaya” meaning imperishable, is considered one of the most auspicious days for new beginnings and wealth-building.
Here’s a round-up of offers rolled out this Akshaya Tritiya:
BharatPe launches ‘Gold Mohotsav’
Fintech firm BharatPe is offering additional benefits on gold investments via its Invest BharatPe app. Under the ‘Gold Mohotsav’ campaign, users who invest ₹5,000 or more in digital gold in a single transaction will receive 1% extra gold, credited directly to their account. The offer runs till April 30, 2025.
On Akshaya Tritiya day itself, investors can win ₹10,000 worth of digital gold every hour from 6:00 AM to 6:00 PM. Each qualifying transaction of ₹5,000 or more counts as a separate entry, increasing the chances of winning.
Instamart and Kalyan Jewellers team up for instant coin delivery
Quick commerce platform Instamart has partnered with Kalyan Jewellers, marking the jewellery brand’s debut in the quick delivery space. Customers in over 100 cities can now order certified gold and silver coins on Instamart and receive them within minutes.
The range includes 0.5g and 1g 24 Karat BIS Hallmarked gold coins featuring motifs like Ayodhya, Goddess Lakshmi, and Lord Ganesh. Also available are 5g, 10g, and 20g silver coins (999 purity) with festive symbols such as Ganpati and Swastik.
JioFinance offers up to 2% extra digital gold
JioFinance and MyJio apps are offering bonus gold under the ‘Jio Gold 24K Days’ campaign. From April 29 to May 5, buyers will get 1% free gold on purchases between ₹1,000–₹9,999 using code JIOGOLD1, and 2% free gold on purchases of ₹10,000 and above using code JIOGOLDAT100.
Each user can make up to 10 transactions during the offer period, and bonus gold—capped at ₹21,000 per user—will be credited within 72 hours. The deal applies only to lump sum purchases, not SIPs.
BOBCARD offers instant discounts
BOBCARD LIMITED, a subsidiary of Bank of Baroda, is offering a wide set of EMI-based discounts and cashback deals across electronics, travel, e-commerce and jewellery.
At Croma, customers can get instant discounts from ₹1,500 up to ₹20,000 depending on the value of purchase and payment method. At Amazon, users can enjoy up to ₹1,250 off on full payment and up to ₹1,500 off on EMI purchases. On Flipkart, BOBCARD holders get ₹6,000 off on two-wheeler purchases till June 30.
MakeMyTrip offers up to 35% off on flights and hotel bookings every Tuesday and Friday using BOBCARD-specific codes.
Reliance Digital is giving up to ₹10,000 off on appliances between April 30 and May 4. On JioMart, shoppers can save up to ₹2,250 on coins, mobiles, and electronics till April 30.
Jewellery shoppers using BOBCARD can get ₹5,000 off on purchases above ₹8,000 on Surat Diamond’s website using a special code. All customers are also eligible for a free add-on credit card for a spouse, parent, or sibling.
Real estate developers offer gold and cashback
Mumbai’s real estate market is also tapping into Akshaya Tritiya sentiments.
At Siddha Sky, Sion NX, buyers under the ‘Akshaya Tritiya 24 AdvantEdge Campaign’ receive 24 grams of gold and ₹2.40 lakh cashback on booking select 2 or 3 BHK homes starting from ₹1.92 crore.
At Alta Monte, Malad (W), developer Alta is offering 100 grams of gold on every booking of premium homes starting at ₹2.96 crore. The project offers 2, 3, and 4 BHK options with over 30 lifestyle amenities.
Jewellers offer discounts, gold coins and exchange scheme
At Kalyan Jewellers, customers can get up to 50% off on making charges.
Zen Diamond is offering a free 1-gram 24K gold coin on every purchase above ₹50,000.
PP Jewellers by Pawan Gupta is hosting a ‘Bangles Mela’ at its Delhi-NCR outlets with 5% off on making charges till April 30.
At Irasva, customers will receive a gold coin on every purchase above ₹1 lakh.
Jewelbox, a lab-grown diamond brand, is offering 30% off on diamonds and 20% off on making charges until April 30.
Reliance Jewels is giving up to 25% off on gold jewellery making charges and up to 30% off on diamond jewellery (diamond value + making charges).
CaratLane – A TATA Product is celebrating the festival with the launch of its celestial-inspired Sol & Luna collections, and a generous gold coin giveaway.
Sol, inspired by the sun, features radiant 18KT yellow gold and yellow gemstones. Luna captures the moon’s serenity through delicate diamond-studded designs.
Customers shopping for ₹30,000 or more receive a free 0.5g 22KT gold coin, with additional coins for higher spends:
- ₹15,000–₹30,000: Free 10g silver coin
- ₹30,000–₹60,000: Free 0.5g gold coin
- ₹60,000–₹90,000: Two 0.5g gold coins
- Every additional ₹30,000: One more 0.5g gold coin
