From today onwards, Bluuski is rolling a new verification system, which is completed by Twitter with a popular familiar blue check marks.
The social platform, which has experienced a rapid growth since the opening to the public in the beginning of 2024, was in the east an unconventional self-satisfaction system, where the users could “certify” themselves by incorporating the custom domain in their web handles. Now, it is adopting a more active and traditional verification strategy, identifying remarkable accounts and making blue check marks the best.
CEO J Grabber says, “This will be a rolling process because the convenience stabilizes, and then we will launch a public form, which people can use for verification.” The highest priority accounts are currently government officials, news organizations and journalists and celebrities.
As the blue has grown, it has seen an increase in impersonators presenting as public figures, as the Mit Tech Review had documented last year. To meet the growing demand of methods to confirm that accounts are valid, some blue power users have taken it on themselves to create their verification system. As the app continues to attract celebrity users – Firor President Barack Obama joined before this spring – a more formal verification process will help assure public data that Bluuski is a safe digital hangout location. “We want to reduce fraud and imperfections and run a more reliable environment on Bluuski,” says Grabber.
The original verification system of Twitter is very close to a scarf, which is not groundbreaking accessories. It is sensible, yet. Social networks like Instagram and Tiktok applied the blue check approach, as they necessarily wanted to copy the characteristics of an opponent. This was because these symbols were successfully installed as a visual cue that an account was vet.
When Elon Musk purified the liga blue check marks of the microblogging platform to the side of a pay-to-play approach, he grabbed the practical value of the symbol within the X ecosystem, and gave grifers and pranks in a beautiful gift everywhere. Nevertheless, a blue check outside the X remains an easy shorthand for “probably not fake”.
In addition to this traditional, top-down verification approach, a selected group of Blussky Waiting Organizations is also giving a “reliable verification” position. These organizations will be given a scalped blue check mark on their blue accounts. The initial batch of publications selected as reliable verifier includes New York Times and Wired, more in functions.
Whether an account is verified by Bluuski or by these third-party “reliable verifier”, it will look the same blue check mark. When users click or tap on the check mark, they will see a list that organizations have verified the account. For example, clicking on a blue check next to the name of a wired reporter suggests that Wired has verified his identity, and can also show that Bluuski and other organizations also verified it. “Many organizations can verify an account,” Graber says.
The introduction of a reliable verification system at the top of the traditional, centralized verification offering is an indication for the general philosophy of decentralization of the blussy. It is also, a suspect, a deep practical step, as the company’s headcon is less than 25 people.
Blussky users should start watching the first official blue checkmark today.
