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More than 70 Chinese and International Automotive brands will showcase more than 100 new or fresh models at the Shanghai Auto Show this week, which are already intensifying jackfruit competition in the major market of the world for electric vehicles and hybrids.
Top-sprinkled Chinese brands such as Byd and Gely are expected to take the center stage in the show from 23 April to 2 May, while foreign vehicle manufacturers such as Volkswagen, Nissan, Toyota and General Motors’ cadilac brands will also joke for attention.
As a one-year consumer value war in China, the next generation automatic-driving features have become the next front in the sale and profit fight of the vehicle.
But the automakers’ plan to avoid the next generation driver-help systems in Shanghai has been extended from a government crack on marketing claims using conditions such as “smart” or “autonomous” to describe their technique after a deadly accident of Xiaomi SU7 in March.
The Chinese electric sport sedan hit a cement pole and caught fire, killing three people, shortly thereafter, the driver tried to take over from the assisted-driving system of the car.
SU7’s launch made a sensation a sensation shortly before last year’s Beijing Auto Show, and it has sold over 215,000 copies, beating Tesla’s Model 3 on a monthly basis since December.
As a result, the government investigation contains Chinese vehicle manufacturers such as BYD and ZeeKR scratching, which are far from claiming automated-driving capabilities and emphasizing the driver caution to modify their marketing presentations.
Driver-Help System has become an important tool for vehicle manufacturers to separate itself in the crowded EV market of China.
Byd, the country’s leading Ev-R-Hybrid manufacturer, supercharged the competition in developing such systems after the announcement in February, it will introduce its “Gods Eye” driver-help system as a free standard tool in its lineup, including the cost of about $ 10,000 in the entry-level model.
Bu You, an analyst of auto industry research firm Jato Dynamics, said that byd is following the same playbook with driver -assistance technology, as it is taken with EVs – using its huge scale to release costs and pressure rivals, an analyzer of Auto industry research firm Jato Dynamics said.
Many vehicle manufacturers “pricing criticize BYD for war,” he said. “Byd is taking a similar strategy with God’s eyes – making everyone uncomfortable.”
In February, Chinese regulators also stopped car manufacturers from setting up over-the-air software updates for driver-help software without government approval.
This inspired Tesla to prevent a limited time testing of its “full self -driving” (FSD) software in China, which is not completely autonomous despite its name. After days, it also dropped FSD by name, instead called it “Intelligent Assistant Driving”.
Tech giant Huawei, who supplies automotive software and launched eight models in partnership with Chinese car manufacturers, launched a campaign carefully on Tuesday while using its assisted-driving system.
Luxeed brand jointly developed by Huawei and Chery, popular Chinese American actress Liu Yifei, a lively program last week for a celebrity endorser of the brand, said: “While technology provides us good support, we should also pay attention to driving security.”
At the Shanghai Auto Show, Geely’s ZeekR EV brand plan is planned to launch its first model equipped with so-called level 3 driver-help techniques, which means that it can enable hands-off driving on highways and city roads, but still the drivers need to watch the road.
But its press conference will now focus on the hybrid model and battery technology instead of focusing, Zeekr said.
Chinese regulators are also tightening the EV-Bather standards, the aim to reduce the risk of fire and explosions.
Target tesla
Regulatory challenges, on the one hand, China’s “new energy vehicle” region – which includes a wide variety of electric models and gasoline -electric hybrids – its historical sales continue to increase.
Electrified vehicles are now responsible for more than half of the sale of all new-car in China, which is much higher than the United States, Europe and almost all other global markets, and a target marks the achievement of Beijing that is originally determined for 2030.
This week is the price of electric crossover to compete directly with the model Y of about a dozen new models Tesla to debut in Shanghai, possibly among the growing challenges of the US EV manufacturer at China and globally. Tesla did not respond to the remarks request.
Tesla has lost continuous market stake in China, the country’s battery-electric vehicle market in 2020 to 9% in the first quarter to 9% in the first quarter and its annual sales declined globally for the first time last year.
CEO Elon Musk’s polarization politics as the top advisor to US President Donald Trump, in the first quarter, in the first quarter, Europe and the United States accelerated those declines.
Tesla has left the China Auto Show since 2021 after opposing an unhappy customer on the site. The US EV Pioneer releases new models or re -designed models than its Chinese rivals.
Many of the models Y contestants to begin this week offer less stickers for more advanced battery-beaching, assisted driving and in-car entertainment, such as XPENG’s G6 and Zeekr’s E6.
Xiaomi was expected by some analysts to unveil their hot anticipated Yu7 crossover, the model Y is considered the biggest potential threat to Y, but it would only show its current SU7 and SU7 Ultra models in the show and no plan to organize a press conference. This did not give any reason and did not respond to the remarks request.
Independent Automotive analyst Lei Jing, who has followed the rise of China’s auto industry for two decades, is called the new Chinese electric crossover “Model Y Killers”.
He said, “This is a tsunami on Tesla’s best -selling model”. It is not just a vehicle that defeats the model Y – it’s 12 or 13. “.
