Kia is expanding its AI-operated voice recognition system, AI Assistant after its initial launch in Korea and the US last year. AI assistant aims to enhance the user experience by enabling natural conversations with the vehicle and providing easy access to information about its features. This rollout began with the European EV3 model built from March 2025 and will expand the KIA’s connected car navigation to other models along with the Cockpit (CCNC) system, which will be through over-the-air (OTA) update. Caia’s AI assistant is designed to interact with users to interact with their vehicles and allows for more comfortable and natural conversations, which makes it easier to learn about cars. The increased intelligence of the system enables it to understand the voice command and query, providing relevant and accessible information in a smooth and accessible manner.
Benefit
The major benefits of Kia’s AI assistant lies in their increased intelligence and ability to understand the intentions of the user. The system is designed to listen to voice command and query, providing the necessary information to users in a conjunctival way.
If a user provides more reference and details when asking questions, AI auxiliary may give more accurate and relevant reaction. This ability ensures that users get the most useful information.
Constant over-the-air (OTA) updates will play an important role in increasing the AI assistant over time. This update will make the system more intelligent and add more functionality.
This OTA technique allows the voice recognition system of KIA to upgrade the latest AI assistant for EV3S using connected car navigation cockpit (CCNC) system. This ensures that users always have access to the most up-to-date features and improvements.
Customized solution
Users can easily connect with Kia’s AI auxiliary through simple command. The system can be activated by pressing the voice recognition button on the steering wheel of the car, or saying: “Hey Kia.”
The AI assistant may also suggest music that it suits a comfortable city vibe, which can lead to overall driving experience. The more specific circumstances the user sets, the more competent Kia’s AI provides favorable reactions to the auxiliary position.
The rollout of the AI Assistant will later be expanded to other models fitted with Kia’s CCNC system.