This week, Mark Zuckerberg took a stand in an antitrust trial, resulting in a breakup of Meta’s social networking empire. This can be before about 3 billion users of the company’s flagship app, known as Facebook -non -blue app – which they use the fate of service despite frequent obituies. (For a record, two years ago, the head of the service Tom Ellison released a statement stating that “there is no Facebook nor dying nor dying.”) But with all the hubbals around the test, Facebook users may have recalled the most important news about Blue over the years. On March 27, 2025, the 21 -year -old company quietly announced a new feature on its mobile app: an option that will give users a novel experience Seeing the contents of his friends on FacebookFinally, there was an alternative to a news feed overwhelmed with garbage, gossip and affected videos, who do not necessarily ask, but cannot resist it clicking and then feeling bad. By detecting and selecting the Friends Tab, your feed will be especially inhabited with the posts of those you know in real life and which you have chosen to join. You can also call it a social app. suppose!
The company is explaining the clarification. “In these years, Facebook developed to meet changing needs …” Read the press release, “But the magic of friends has gone away.” I perform miracles on passive voice. Meta evaluates more than a trillion. This has added about half of humanity – wants to live with friends and family due to the power of all people. And somehow, the main objective of adding friends of the company has gone away? Does thousands of engineers, designers, abundants and managers working on Facebook wake up only one day and say, “Hey, have anyone seen the stuff. Many reasons we are a company,
No, this did not happen just. Consider that in a 2023 press release about Facebook not being dead, Ellison listed the priorities for the app that year, which includes “Artificial Intelligence, Messaging, Creator and Mudrikaran.” There is not a word about promoting friend materials, even though Meta officials knew that people just wanted to see. It was revealed in the court that over years Zuckerberg knows that his users crave more hearing than their friends. In 2020, a meta survey found that 61 percent of the users wanted more friend posts, and 66 percent wanted to see a wide variety among their friends. A year later, another survey reported that the Federal Trade Commission had called “low investment in sharing of friends and family” due to three of the top four “pain points” on Facebook.
Here is an explanation for this. The contents of the affected, political activists and impure news organizations are more profitable and keeps people longer in service. The misinformation from a stranger is more for family updates and meta than friends from friends. They do not usually go viral. Therefore, when Ellison wrote about AI, he did not mean what your friends are saying, but to connect you with the creators who are posting to promote their own wallets with the help of Facebook muggling. At the stand, Zuckerberg offered a distinct explanation for change: people began sharing on the messaging app instead of social platforms. But is it possible that he stopped sharing on Facebook, it was that all those toxic posts of strangers made the stage unpleasant?
Zuckerberg was slippery when it came to accept that he bought Instagram and WhatsApp to eliminate competition – an important issue in the test. But he was clear in accepting that the company’s mission has dramatically roam the original feel-gud crusade to connect humans. It is now an entertainment company in the form of a social network, he says. A chart shared by Meta revealed that entertainment had overwhelmed social materials. In 2025, Facebook users spent only 17 percent of their time, looking at the material shared with friends. This is not because they prefer to read goods from the affected and anger-bustlers, their surveys, Meta’s own surveys show that users are dying to see goods from people they know. Nevertheless, Zuckerberg Matter-of-factally mentioned that when it comes to friend’s content, “That part of what we do has not actually increased.” Then, passive voice!
Given that hungry people have to see a friend post, one can expect that the skills of the meta talented workforce will be employed to maximize the value of human connections. For many years, it was. In the early 2010s, I was often called to Mark Zuckerberg’s conference room, called Aquarium, to increase the value of social networks to see some interesting projects. Some of those projects did not work – remember the graph search? -But they were honest efforts to complete the company mission. As the decade progressed, Facebook’s social aspect decreased to priority for Zuckerberg, and its passion moved to virtual reality and artificial intelligence.
