The Chinese animation blockbuster “shattering the Jha 2” record because the distributors prepare an English-dubbed version with “famous” voice talent, setting up a platform for a broad international push after its unprecedented local success. The film has already grossed $ 2.11 billion globally, which is the highest grossing animated film ever and fifth is the highest grossing film.
“How High the Ceiling for China’s Film Market?” From the title, Catherine Ying, president of the distributor CMC Pictures, disclosed plans for the English-dubbed edition, discussing the international strategy of the film. Ying said, “People” are excited and happy to see Neh Jha 2. ”
CMC Pictures has already secured distribution on 1,000 screens in North America and 162 in Australia for the film. For the upcoming English dub, Ying stated that the marketing approach would be significantly moved with “targeted TV advertisements and social media”, including “targeted TV advertisements and social media, with” large marketing budget “to reach the non-Chinese audience.
Chinese films are also making unprecedented inroads in European markets. Seedrik Berell, Managing Director of Distributor Trinity Cinea, “Ne Jha 2.” Highlighting the remarkable performance of.
The release of “Ne Zha 2” in “Europe” has been extraordinary. We started only a month ago, and it has already become the highest -grossing Chinese film in Europe in 20 years, “Bahhar said. He described the book booking the film in London’s prestigious Odon Lecaster Square Cinema,” where only the leading American studios are usually watching James Bond and ‘wicked’, as “inspiring moments” for Chinese cinema.
The success of the film has been affected by the premium format performance, with Baharil noted that high percentage for high percentage of ticket sales in premium format – 33% in UK and 24% in Germany.
Director Huang Gianxin (“1921”) touched the technological progress, especially “pressed for the audience” to increase the experience to use AI “. However, “Informal Affairs” Director of Trillji, Andrew Lau, took a more traditional stance, “story, script is important.” He said that “AI is cold – there is no warmth. Communication is the key. AI is just a tool.”
Daniel Manwaring, CEO of Imax China, said: “There is a market. We all need good films.” He emphasized the importance of “best possible environment” to attract the audience, given that five Chinese films would be shot in IMAX this year.
While distributing one of the Beijing Forum Kenots, Fu Ruoking, President of the China Film Group, emphasized China’s ambition, which until 2035 “according to the 40th 5-year plan” to manufacture himself in a film power “. He highlighted the need for diversification in the Chinese film industry, which” should not be supplied by only a few blockbusters. “He said that after Chandra New Year Box Office High, under the leadership of” Jha 2 “,” The market has once again cooled down. “” We need a diverse slate to make the ecosystem durable, “he said.
As Chinese films continue to receive traction internationally, the industry leader remains optimistic about the global potential of the title of the title “Ne Jha 2,”, with Ying, “returns can be very large.”
