JSW Sports announced on Monday that Neeraj Chopra, the Olympic medalist and javelin thrower, has partnered with Audi India, the German automotive manufacturer.
“At Audi, we stand for those who push boundaries – those who are not just defined by performance, but by the relentless pursuit of excellence. Neeraj Chopra is the embodiment of that spirit. Determined and iconic, his journey from ambition to achievement mirrors Audi’s progressive DNA. His focus, speed, and unmatched performance make him a natural extension of our brand – a symbol of what it means to lead, not follow,” said Balbir Singh Dhillon, Head, Audi India.
Neeraj followed his Olympic Gold with top spots at the Asian Games, Commonwealth Games and World Championships. He would later win Silver at the 2024 Paris Olympic Games.
On his association with the brand, Neeraj Chopra said: “I’ve always admired Audi – not just for the cars, but for what the brand stands for. As an athlete, these values resonate deeply with me. Whether it’s on the field or in life, the pursuit of excellence never stops. I’m excited to join the Audi family and represent a brand that inspires forward motion in everything it does,” said Chopra, expressing his excitement at the partnership.
Audi India aims to align with individuals who champion innovation and resilience. Neeraj Chopra’s dedication to improving his performance aligns with Audi’s evolving journey. The collaboration signifies a commitment to excellence in both sports and business. It also reflects a shared vision for pushing boundaries and achieving success.
Neeraj Chopra, the two-time Olympic medalist, is sponsored by JSW Sports, the sports arm of JSW Group.
