Punjabi Action-Drama Jat North America is close to a mark of Rs 3 crore, but its box office journey is far from successful. After five days of release, the film has grossed $ 338,751 (about Rs 2.82 crore), coming from USA with $ 217,180 and CAD is coming from Canada from $ 121,571. The film also acted with Randip Hooda, which was also said by Film Beauty in Pivotal Rolls that South Superstar also told that South Superstar
Despite receiving a wide release – numbers suggest that JAT has failed to capitalize on high expectations that surround its release. Day 5 alone made a modest report of $ 37,185, which reflects the trend downward in the collection as a workday malfunction.
The film was bought on the huge success of a minimum guarantee (mg) basis. Gadar 2Which turned out to be a cultural juggling across India and in foreign Punjabi speaking markets. Banking at that speed, distributors hoped that Jats would follow a uniform trajectory. However, reality is different. Based on current trends and reports reported, the film is now estimated to lose about 60% to 65% in North America.
Industry experts point to a combination of factors for underperformance-the film’s limited appeal to the film’s limited marketing, weak word-mouth and core Punjabi audiences. While the Jat painted the action-packed sequences and attempted to mix patriotism with local taste, it struggles to find resonance with diaspora, especially in the US and Canadian markets where the demand for Punjabi cinema is often determined by strong community buzz and novelty.
There is a possibility of hovering around a mark of Rs 3 crore with total earnings, JAT will only manage to collect about 15% of the Revenue Gadar 2 generated in North America. Comparison, though ambitious, underlines the financial risk of MG-based acquisition without solid pre-resolution traction.
As the weekend occurs, the Jat may get a little jump in the footfall, but the loss has been largely done. For now, it stands as a caution story in foreign distribution of regional cinema.
