She said that she believes that Musk’s politics is harming Tesla’s brand, “but we do not yet have enough data, which is exactly what is the effect”.For the past several months, Kane Harvey has been cultivating a budding side business for his Honda and Mazda dealership in Northern California: selling Teslas used.
A few times a month, Harvey chooses some pre-owned tesus in a local automobile auction and provides them for sale, often surprisingly at inexpensive prices, thanks to the federal tax credit of $ 4,000, thanks to the purchase of electric vehicles used to customers, which cost less than $ 25,000. Some consumers who qualify for the encouragement of the state, said, the model used under $ 20,000 ends with 3 sedans – a new cost less than half.
Harvey said, “We have sold three in the last week, perhaps since the beginning of the year 20,” Harvey said, whose family owns four Honda dealerships in Almeda County, a suburb of Francisco, and two Mazda franchisees, where Tesla has a car plant.
He said, “Now we have three in stock, and two are in the way.” “They will not live more than a few days.”
Welcome to the flip side of backlash against one of Elon Musk, Tesla’s CEO and President Donald Trump’s closest confidant – a rich business in Teslas.
Tesla’s business was growing over the years before Musk and Trump got closer, but his Bonomi has turbocharged it.
After growing during epidemics, the increase in sales of new electric vehicles slowed down over the years. Tesla, the leading vendor of such cars, pushed down the value of the model used, to reduce prices.
Then, after the musk was involved in the Trump administration, many Tesla owners across the country began selling their vehicles as protests or just because they no longer wanted to be associated with the company.
That movement has increased in the last two months as Musk has taken charge of what he and the efficiency department of the Trump government call. While there is no government department, this federal office has been empowered by the President to set government employees and disintegrated agencies on fire. Some of Musk’s statements and actions-including a rigid-satell hand gesture, which many have interpreted as Nazi salute-have angered Tesla’s owners and others who once praised the automaker.
Dr. K. Dr. of Michigan. Jerome Winegarden said goodbye to his Tesla, a model 3. Although he had run it at a distance of only 35,000 miles, he traded it for the Ford F -150 Lightning Electric pickup last month. The car received $ 18,000 as a trade-in, below the original selling price of about $ 40,000.
“I just worried about Elon Musk and what he was doing, and Nazi was a saluting opening point,” said 54 -year -old Vinegarden. “The symbolism was very high. I felt just driving the car.”
Tesla did not respond to the remarks request.
In recent weeks, there have been protests in the Tesla showroom, and in some cases Tesla vehicles, charging stations and buildings have been installed on fire or barbarity. A group named Tesla Techdown is urging Tesla owners to sell their cars and investors to sell Tesla stock. In the last month, the group has organized dozens of protests at the Tesla showroom and other places in the United States, Europe, Australia and New Zealand.
Abroad, the rejection of Musk’s politics and his cooperation with Trump had a clear impact on Tesla’s business. According to market researcher Jato Dynamics, its sales in 25 European countries fell nearly 45% in the first two months of the year.
While auto analysts believe Musk’s political activities play a role in Tesla’s sale trends in the United States, it is difficult to pin the exact impact, as Tesla does not break its American sales. European sales are easy to compile the yoga as new-car registration data is released monthly by government agencies.
It is clear that the number of Teslas used for sale in the United States is increasing. Autotrader.com used about 11,700 for sale by dealers and private vendors at the end of March. It was above 8,000 at the beginning of the year.
According to another auto data provider, Edmunds, dealers are being traded more teslas. In March, from the 2017 model year Teslas or new made 1.4% vehicles, traded for new or used cars and trucks, which were purchased at the dealership – above 0.4% a year ago.
Stephanie Waldez Streety, Director of Industry Insight in Cox Automotive, a company, a company, who owns Autotradder.com and Car Auction Business Manhem, said Tesla’s sales have increased significantly in 2020, as this model introduces Y and can be a reason for high sales that are now more used and trading.
She said that she believes that Musk’s politics is harming Tesla’s brand, “but we do not yet have enough data, which is exactly what is the effect”.
Ango Costa, director of sales for the Patrick dealer Group, a family -owned company, which has eight dealerships in the Chicago region, said many customers were trading in Teslas, including 10 in a recent week.
Unlike Harvey, California dealer, Costa usually sends a trade-in tassel to the wholesale auction instead of selling individuals. This is mainly because Tesla prices have been very unstable. In the previous month, Costa said, they have seen the value of the tesle used by 10% to 15%.
“Tesla market changes so many times that I am not going to take any chance,” he said. “I am sending them to the auction so that they can get the top price before really leaving.”
