On Independence Day, August 15, 2024, Mahindra & Mahindra revealed the introduction of a 5-door model of the Mahindra Thar SUV named Thar ROXX.
Zee Business recently saw the upcoming ‘Thar ROXX’ SUV being tested on the road in Ladakh, which is anticipated to include features such as a sunroof and ADAS.
As per Veejay Nakra, President of the Automotive Sector at M&M, the SUV is created to offer an unmatched blend of elegance, capability, prominence, security, and technology. He stated that the ‘Thar ROXX’ is the ultimate SUV with its unique design, high quality, advanced features, improved performance, elegance, and safety.
Nakra stated that the ‘Thar ROXX’ will shake up the SUV category while still keeping the essential features of the legendary Thar.
