Nagaland’s first Paralympic bronze medalist, Hokato Hotozhe Sema unveiled the recently launched “THE’ SUV: Thar ROXX” by Mahindra & Mahindra Ltd., India’s premier SUV manufacturer, at Apex Motor Enterprise Mahindra showroom, Dimapur here on Friday.
The much-anticipated Thar ROXX, starts from Rs.12.99 lakh to Rs. 20.49 lakh.
The Thar ROXX stands out with its bold and iconic design, featuring a distinctive silhouette, a long hood, and short overhangs that ensure excellent approach and departure angles, making it ready to tackle any terrain. Its powerful on-road presence is underscored by an aggressive yet stylish exterior, perfect for those seeking both form and function.
Bookings for the Thar ROXX will open from October 3, and Test Drives have started.
The event was chaired by Imnasenla Rachel, Apex Motor Enterprise CEO – David Murry welcomed the gatherings, short speech was delivered by Mahindra Company Official- Bharat Saini (Regional Sales Manager) and Presentation by the company’s cluster Trainer Deva.
Meanwhile, Mahindra & Mahindra Ltd., India’s leading SUV manufacturer, has also launched Thar ROXX – ‘THE’ SUV, at Poddar Autocorp Private Limited, Paschim Boragaon, Guwahati on September 19. With a starting price of Rs. 12.99 Lakh, the Thar ROXX embodies the Mahindra boldness and unconventional spirit. The SUV was unveiled by Deeplina Deka, Assamese actress and singer, Bharat Saini, RSM, NER, M&M Ltd. and Somesh Pratap Singh, ASM, NER, M&M Ltd.
Bookings for the Thar ROXX will be done online and at Mahindra dealerships from October 3, 2024.The test drive started from September 14, 2024. Deliveries will commence this dussehra, ensuring customers can enjoy their new Mahindra SUV as soon as possible.
Built on Mahindra’s All-New M_GLYDE platform, the Thar ROXX delivers an exceptionally smooth ride with crisp handling and class leading dynamics. It effortlessly blends Thar’s outdoor DNA with modern sophistication, offering a premium SUV experience that caters to those who demand the finest in every aspect of their lives.
